This is the kind of artist we are thinking about using in our own music video as we like her music ourselves and would suit to our ideas of how we would like our video to be.
This is quite an up-tempo song with a quirky, less serious feel to it, although she is singing about relationships negatively we dont see this as a sad song. Because the song already has a clear story behind it as she basically tells the story through her lyrics it is easy to tell what kind fo video this song would have.
She is shot in the centre of the screen looking isolated from the world and having her surroundings look busy, this works well to suit the target audience being teenagers as it is representing a young girl who has had relationship problems and might feel alone and isolated but doesnt appear upset, she is shown as strong and independant which could relate to members of this target audience.
Many of her surroundings look rundown, messy and low lighting with maybe one light that gives off a warmth to the image, althogh her surroundings are darker her face is lightened up and shot from a high angle to represent her youthfulness and innocence.
Without seeing the video i would expect to see:
- teenagers
- bright colours
- indie styled clothing
- Fast motion editing
- Maybe one person moving at normal speed whilst others around her move fast to give the impression of her being lost/excluded, but not in an emotional way.
- Urban atmosphere
After annotating this video i have now realised they have removed the video from youtube so im not sure wether you will be able to see the actual video.
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