My three final tasks

I forgot to put this on here before but I have written an email asking for consent from the record label that produced the song 'just before goodbye'.

Evaluation

question one

question two





Question three



Question four 

These is our front cover, inside covers and back cover of our digipak, i think that these work really well together as they all have simularities to ensure that have continuety. I think that these work well together because they all have the same colour palette, good use of imagery that clearly are of the same model and we have succesfully decided where imagery is needed and where it is not inthe digipak.

We will show this to our target audience to find out what they like and what they would improve about it.

 

After showing this to our target audience we got these results

• All covers link together with the same effects which make it look professional
• The phone bar code on the back cover interacts with audience effectively
• The eye contact from your artist is powerful to communicate with us as the audience because it helps sell your artist.
• I love the white speckled effect across each cover which makes them look unique.
• The copyright statement on the back makes the CD look professional

We are happy with this feedback as it is all positive and shows that we dont need to change anything else as it suits it purpose for our target audience.

 



 These are our next attempt at creating the actual CD design, WE have used our audience feedback to edit these. For example we first decided to only put the image on the CD not around the edges of the case which looks much better and more professional. We have also cropped into her face closer and made it slightly to the right, i think that this works better than a central shot because it abides by the rule of thirds to attract the audiences attenton and also it makes it look more interesting.

We then edited it further by transporting the image to pic monkey then adding a speckled effect to show continuity in the digipak as we have used it through out all of our work. I like how this gives the image a different colour and tone, i think this helps to make the image more aesthetic.

 

 

 

I have decided to add speckles to this inside cover as i wanted to keep the continuety of using speckles as we have them on the rest of the digipak at the moment. To do this i used pic monkeys speckled effect them used the rubber tool over the text so that it didnt make it harder to read.

We got a group of 30 students of the age of 16/17 to watch our Final Video, this group was the same one we had shown our previous videos too, so they can see the changed we have made and comment on them. We handed out pieces of paper and asked them to write down what they thought of it and if they understood the story and meaning behind the video.

The results we recieved were:

1.        'I like the start of black and white and the transition into colour'

2.        'It seems natural and effortless, good scenery'

3.        'Very Good!'

4.        'The narrative is clear, black and white = sad, colour = happy'

5.        'Clear emotions from start to end'

6.        'I understood the narrative from black and white to colour meaning sad to happy'

7.        'Really good, I like the slow transition to colour'

8.        'I like the nature backgrounds and bright colour'

9.        'Atmospheric scenes of slow motion hair blowing in wind and laughing, very powerful'

10.     'Emotive, I'm glad you got rid of the black socks!'

11.     'Use of black and white to colour made your narrative clear'

12.     'Camera angles and the selective focus shots were effective'

13.     'The scenery and natural light work well making a summery scene'

14.     'The atmosphere in the video matches the song'

15.     'Really enjoyed and understood the story'

16.     'Really, really good, colours are so bright. I like the change in colours for the change in emotions'

17.     'I like how it ends the same way it starts'

18.     'The outfit changes suit the themes and backgrounds'

19.     'Black and white- sad, colour- happy, very clear!'

20.     'A lot better than last time!'

21.     'Colour was happy, black and white was sad!'

22.     'I think it was a really good video, I liked how it went from black and white to colour according to her emotions'

23.     'Slow motion effects are atmospheric!'

24.     'Transition in emotions is good!'

25.     'I like how it changed from black and white to colour because she changed from sad to happy'

26.     'Much better than before, shots are in order in relevance to her emotions'

27.     'No black socks, makes it look so much better!'

28.     'Emotions are so much better, sad and happy'

29.     'Music fits, good scenes, good video!'

30.     'I like the meanings behind the colours, good facial expressions they go nicely with the song lyrics'

 

These are our first attempts at creating our inside of our CD cover where the disk is kept, we have decided to experiment with which images would suit best. I think that the first image is too central and would look better if it was either more to the left or more to the right and zoomed in more, i think this would create a more interesting layout. I like the image in the second experiment as i think that the closed eyes works well with the fact it is on the inside of the case and her eyes are open on the outside, also i think this makes the cover look peaceful and feminine.

For this experiment i have decided to use the the idea of using to two images, one on the left showing her looking unhappy and more serious to show how she is thining about the loss of her relationship, then on the right image i have put an image of her loking powerful, happy and independant to show that she is over it and moving on. I like this because i think the monotone works well to match the rest of the CD cover images, also i like that is only shows half of her face on each side as it makes it look more interesting and unique. I also think this is eyecatching as it is a clear, well focused image.

 

AUDIENCE FEEDBACK:

Positive comments:

 

"Monotone image gives a very deep contrast making it asthetically pleasing."

 

"You can see the difference in the faces, you can see the assymetrical features such as the eyes, nose and jaw line"

 

"we like the photograph on your third idea where she is mirrored but we would prefer to see her whole face rather than half of it"

"I like that your going to have it monotone, as it will compliment the rest of your CD Digipack"

 

Negative comments:

 

"Quite bold for an inside cover"

 

"I think you need to put the photograph onto the CD rather than as the background, it doesn't look good like that"
 

"I think you need to use the third photograph with her full face, but onto the CD"

 

 

 

 

We have edited our back cover for our CD as we thought that it looked too plain, after looking at other CD's we realised that they had more information about the production of the music so we have added a paragraph under the tracklist in a small tidy font. We also have added a copyright logo.

 

 

 These are examples of what copyright symbols look like on CD covers.

 

After researching into the conventions of usual CD cover spines we have noticed that they are usually quite plain with just some text with information such as the artists name, the album name, the record company/producer logo/name and sort code.

 

 

This is our spine for the CD, we realised that spines usually are very basic as we wanted most of the attention to be on the front and back cover so we have only added the name of the album and artist along with the code number of the album to keep it simple but effective.